Technology

How Geofencing Benefited Businesses

From the origin of words, two elements are Geo” (Earth) and “Fence”. Envision if you have this “Earth Fence” perspective, which lets you erect a fence anywhere in the world, and can detect anyone who has entered the boundaries of the area that you have fenced in. How powerful is it? Now to get this knowledge, you don’t need to study and meditate. However, you can easily get this stance, and you can use it to benefit your business. This analogy has been successfully adopted by mobile technology by creating the concept of geofencing that is explained at www.propellant.media/what-is-geofencing.

A virtual fence surrounding a geographic area is what we could say of geofencing. Setting up a perimeter and connecting it to a mobile device will give you the capabilities of the “Earth Fence” skill above. You can find out when and where people have entered or left the location you have specified. Then what are the benefits for my business? For most entrepreneurs, the information you get can be used to send “Push Notification” or “active notification”. With various purposes, including increasing customer service, attracting customers to go to business, inviting customers to shop, giving gifts to customers, etc. An ‘Earth Fence’ or Geofence can be erected anywhere in the world. The basic technology used is GPS (Global Positioning System), and this technology is very sensitive. That’s why Geofencing can also be used to form a perimeter of a very large or small area.

Push Notifications triggered by Geofencing, don’t have to be text-based, ordeals, and discounts. Technically, the message conveyed can be in the form of a website, Facebook/Twitter/Foursquare address, or a video (imagine for a historical place). Great and cutting-edge technology that is very cheap and easy for even SMEs to access. What and how to use it, only limited by your creativity and imagination. You have seen the flexibility of using Geofencing, from its size and usage. More than that, Geofencing has one more flexibility, namely regarding the shape of the area that you are going to fence in. Geofencing you can set the shape, whether it’s a square, or follow district boundaries, or even a rectangle that surrounds the sidewalk in front of you. You are the one who determines it.

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